We bring scientific certainty to decisions about product feel

Webinar – Objectively finding the ideal tactile feel for a wipe. June 24, 2020

Our game-changing technology replicates and quantifies human touch

Is touch important to your brand and your business? SynTouch gives you the ability to make haptic decisions based on objective data rather than subjective opinion alone. Everything the human finger can feel, the Toccare® Haptic Measurement System can precisely and repeatedly quantify in a biomimetic way. Harness touch to your business objectives in ways you never thought possible, with more speed, accuracy, and lower cost compared to current methods.

A machine with a human touch
If the human fingertip can perceive it, so can our instrument. The SynTouch Toccare system collects tactile data from your sample and applies signal-processing technology inspired by human neurophysiology. It’s fast, accurate and proven.

The SynTouch Standard: 15 Dimensions of Touch
The SynTouch Standard classifies and quantifies 15 dimensions that comprise the sense of touch, enabling you to compare, test, communicate and optimize with both subtlety and accuracy, the first time and every time.

Apply the SynTouch System to solve key haptic issues that impact your business

Quantify haptic attributes such as “luxe”, “comfort” and “confidence”

Design with the right feel to gain a competitive edge

Correlate product feel with consumer preference(s)

Maintain the right feel with new materials changes or process improvements

Compare materials against one another or within the 15 SynTouch dimensions

Source and control batch consistency across production and vendors

Prove conformity to objective standards at every stage of development or production

Speed time to market with fast, precise feedback at reduced cost

What are
you trying
to do?

Contact us

Apply the SynTouch System to solve key haptic issues that impact your business

Quantify haptic attributes such as “luxe”, “comfort” and “confidence”

Design with the right feel to gain a competitive edge

Correlate product feel with consumer preference(s)

Maintain the right feel with new materials changes or process improvements

Compare materials against one another or within the 15 SynTouch dimensions

Source and control batch consistency across production and vendors

Prove conformity to objective standards at every stage of development or production

Speed time to market with fast, precise feedback at reduced cost

What are you trying to do?

Contact us

From nonwovens to cosmetics, transformative
solutions for leading brands

Different ways to work with us

Measurement, interpretation and analysis of your products’ tactile properties and perception
You can either tell us your problem, send us your product samples and we’ll conduct the studies to measure and model their haptics, or purchase or lease the Toccare system to install at your facility. In both cases you quantify your products’ tactile perception across the 15 dimensions of the SynTouch Standard, always backed by our expert haptics support team.

Correlate with consumer preferences
Extend SynTouch haptic studies with human sensory panels to determine consumer perception and preference, and correlate these with objective SynTouch data quickly and economically.

Subscribe to SynTouch haptic modeling across your supply chain
Use SynTouch services on an ongoing basis for objective comparison, testing and rapid reporting across your supply chain to achieve the optimal feel: design, sourcing, manufacturing, QA/QC and marketing.

LET'S TALK

Let us know the business problem you’re trying to solve with touch, and our haptics experts will advise you on how SynTouch and our system can help.

A proven system with tangible advantage

The proven SynTouch Toccare combines advanced instrumentation and software to solve today’s business problems around touch. Machines with yesterday’s technology have major limitations. Sensory panels are expensive, noisy, and time-consuming.

Our mission is to reduce risk, cost, and save time when product feel is important. You get actionable feedback faster. Eliminate the subjective guess and check, trial and error, and darts in the dark. Prevent supply-chain hiccups, mistakes, and costly delays. Reduce product recall. Shorten sales cycles.

Learn more about how SynTouch has been accomplishing these goals with our partners since 2008.

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