We bring scientific certainty to decisions about product feel

Webinar – Objectively finding the ideal tactile feel for a wipe. June 24, 2020

How should your products feel?

How to design them to feel like that?

How to manufacture them so they feel like that consistently?

How to integrate product-feel information into your marketing?

Answer these essential questions with scientific certainty with the SynTouch Haptics Process. No more guesswork. No more trial and error. We apply our game-changing haptics measurement technology to produce objective, reproduceable, actionable analytics that guide you on what to do and how to get there.

SynTouch - What You Need To Know

Ask what you need to know

What business goals will the right product feel achieve for you? Better consumer preference and competitiveness? Better quality assurance? Getting the right answers starts with asking the right questions so you may conduct the right haptics studies.

SynTouch - Acquire Biometric Haptics Data

Acquire biomimetic haptics data

The SynTouch Toccare® Haptics Measurement System quantifies the 15 haptic dimensions of any material by mimicking how humans perceive touch – if a finger can feel it, the Toccare system can measure it precisely, repeatedly and fast.

SynTouch - Analyze For Actionable Answers

Analyze for actionable answers

Toccare Haptics Models based on the measured 15 haptics dimensions guide analyses that help get the right product feel answers. Use the insights from the Toccare Haptics Models either by themselves or correlated with key factors such as product performance, manufacturing, cost, sustainability, quality assurance, and consumer perception and preference.

How should your products feel?

How to design them to feel like that?

How to manufacture them so they feel like that consistently?

Answer these essential questions with scientific certainty with the SynTouch Haptics Process. No more guesswork. No more trial and error. We apply our game-changing haptics measurement technology to produce objective, reproduceable, actionable analytics that guide you on what to do and how to get there.

SynTouch - What You Need To Know

Ask what you need to know

What business goals will the right product feel achieve for you? Better consumer preference and competitiveness? Better quality assurance? Getting the right answers starts with asking the right questions so you may conduct the right haptics studies.

SynTouch - Acquire Biometric Haptics Data

Acquire biomimetic haptics data

The SynTouch Toccare® Haptics Measurement System quantifies the 15 haptic dimensions of any material by mimicking how humans perceive touch – if a finger can feel it, the Toccare system can measure it precisely, repeatedly and fast.

SynTouch - Analyze For Actionable Answers

Analyze for actionable answers

Toccare Haptics Models based on the measured 15 haptics dimensions guide analyses that help get the right product feel answers. Use the insights from the Toccare Haptics Models either by themselves or correlated with key factors such as product performance, manufacturing, cost, sustainability, quality assurance, and consumer perception and preference.

Objective haptics data to help answer your product and marketing questions

How does the feel of a product compare to benchmarks, prototypes and competitors? Which will consumers prefer?

How are materials perceived according to tactile descriptors like rough/soft, sticky/slippery, and hot/cold?

Which of the materials’ properties make a difference haptically? Which differences can consumers perceive? Which correlate with consumer preference?

Can product feel be predicted before prototyping or manufacturing it?

How to reformulate design or production processes to achieve a desired product feel?

How is feel affected by changes in product cost, sustainability and performance?

How can haptic data be used in quality assurance?

What do
you need
to know?

Contact us

Objective haptics data to help answer your product and marketing questions

How does the feel of a product compare to benchmarks, prototypes and competitors? Which will consumers prefer?

How are materials perceived according to tactile descriptors like rough/soft, sticky/slippery, and hot/cold?

Which of the materials’ properties make a difference haptically? Which differences can consumers perceive? Which correlate with consumer preference?

Can product feel be predicted before prototyping or manufacturing it?

How to reformulate design or production processes to achieve a desired product feel?

How is feel affected by changes in product cost, sustainability and performance?

How is feel affected by changes in product cost, sustainability and performance?

How can haptic data be used in quality assurance?

What do you need to know?

Contact us

Optimize product feel from design to consumer use

Integrate haptics science up and down your supply chain

Use Toccare Haptics Models as your common language of touch internally and with your suppliers and customers

Replace subjective, imprecise terms like ‘soft’ with reproducible, measurable haptics measurements and results

Reduce trial and error iterations with scientifically guided formulate + design + validation protocols

Game-changing technology at the core of the SynTouch Haptics Process

Measurements by tribology instruments don’t correlate with human perception. Human sensory panels correlate to perception but are imprecise and subjective. Only Toccare Haptics Models help you find the answers to your questions about product feel reliably and fast.

A machine with a human touch

If the human fingertip can perceive it, so can the Toccare Haptics Measurement System. It collects haptics data and applies signal-processing technology inspired by human neurophysiology to produce the 15 dimensions of touch. It’s fast, accurate and proven.

The Toccare Haptics Profile: 15 Dimensions of Touch

The 15 dimensions of the Toccare Haptics Profiles quantify how humans perceive the feel of materials and products. This is the foundation for analytical models that consistently and quickly provide accurate, objective answers about product feel.

Game-changing technology at the core of the SynTouch Haptics Process

Measurements by tribology instruments don’t correlate with human perception. Human sensory panels correlate to perception but are imprecise and subjective. Only Toccare Haptics Models help you find the answers to your questions about product feel reliably and fast.

A machine with a human touch

If the human fingertip can perceive it, so can the Toccare Haptics Measurement System. It collects haptics data and applies signal-processing technology inspired by human neurophysiology to produce the 15 dimensions of touch. It’s fast, accurate and proven.

The Toccare Haptics Profile: 15 Dimensions of Touch

The 15 dimensions of the Toccare Haptics Profiles quantify how humans perceive the feel of materials and products. This is the foundation for analytical models that consistently and quickly provide accurate, objective answers about product feel.

The SynTouch Haptics Process: An objective path to finding how your products should feel and how to make them consistently feel like that

You may purchase or lease a Toccare Haptics Measurement System for in-house use or contract us to conduct haptics studies on your behalf. Either way, you get the full support of the SynTouch haptics experts.

The Toccare Haptics Measurement System biomimetically quantifies product feel precisely and reproduceably

SynTouch data correlated with data from human sensory panels inform product formulation, manufacturing and marketing decisions to optimize consumer perception and preference

The end result is maximal consumer acceptance. Achieve competitive advantages with faster time to market and reduced cost.

The SynTouch Haptics Process: An objective path to finding how your products should feel and how to make them consistently feel like that

You may purchase or lease a Toccare Haptics Measurement System for in-house use or contract us to conduct haptics studies on your behalf. Either way, you get the full support of the SynTouch haptics experts.

The Toccare Haptics Measurement System biomimetically quantifies product feel precisely and reproduceably.  SynTouch data correlated with data from human sensory panels inform product formulation, manufacturing and marketing decisions to optimize consumer perception and preference.  The end result is maximal consumer acceptance. Achieve competitive advantages with faster time to market and reduced cost.

Transformative solutions for leading brands

If product feel is important to your consumers, join the leading global brands who have integrated the SynTouch Haptics Process into their supply chains, across a broad range of product categories including this partial list.

Nonwovens

Cosmetics

Automotive

Personal Electronics

Apparel

Paints & Coatings

Paper

Plastics

Furniture

Glass

Objective data for a
subjective sense

Make decisions based on objective data not subjective criteria. You may only need to use human sensory panels once to correlate human perception and preference with the Toccare Haptics Models. This helps your supply chain reduce costs, minimize risk and speed time to market.

See sample SynTouch haptics studies and results

SynTouch - Objective Data
SynTouch - Objective Data

Objective data for a subjective sense

Make decisions based on objective data not subjective criteria. You may only need to use human sensory panels once to correlate human perception and preference with the Toccare Haptics Models. This helps your supply chain reduce costs, minimize risk and speed time to market.

See sample SynTouch haptics studies and results

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