Skip to main content


Loading Events

« All Events

  • This event has passed.

Objectively finding the ideal tactile feel for a wipe

June 24, 2020 @ 11:00 am - 12:00 pm PDT


A free webinar to explore a practical, objective framework for determining the haptics that consumers prefer.

The wipes industry wishes for a quick and easy way to determine the best product feel. This, however, is very difficult because product feel is a complex human perception affected by many factors, including over a dozen of the material’s tactile properties (‘haptics’).

Join the experts at SynTouch, the company that brings scientific certainty to decisions about product feel, to review a practical framework for determining objectively the haptics that consumers may prefer while maintaining the wipe’s performance, cost and sustainability. The webinar will also review how to optimize product-feel collaboration within internal and external supply chains, and use objective data to back marketing claims.

This is not a boring, sales-heavy presentation but an opportunity to inform and explore what’s possible today. The SynTouch team will gladly schedule future one-on-one meetings to discuss how the method presented at the webinar can be applied to specific needs and applications.

The webinar is intended for managers and engineers across the entire product cycle, from brand management, R&D, formulation and testing to production, QA, marketing, and anyone wanting to learn more about SynTouch.

Please send this link to anyone  who you think will benefit from it.


June 24, 2020
11:00 am - 12:00 pm PDT
Event Category:


Online webinar


SynTouch Inc
View Organizer Website